Establish your online authority.
Authority on the web is what separates the sites that come up in search results from the sites that don’t. How authoritative are you?
Authority can come in many shapes: social media shares/likes, local citations, authoritative sites linking to your content, people talking about you, and so on. Top Draw is committed to staying on top of honest and effective ways to build authority for websites. We work together with our clients to build authority in the most meaningful way for their business. Continue reading to learn about some of our methods.
The term “link building” has earned some infamy over the past few years as search engines have cracked down on abusive websites that game the system by building links unethically. However, when link building is done properly, inbound links can be an incredible asset. We manually build links with relevant and authoritative sites, make personalized content recommendations, discover quality guest blogging opportunities, and employ many other methods of clean, honest link building.
Local SEO & Citation Building
If your business serves customers in a given city (or cities) in which you are physically located, you can benefit immensely from some thorough local optimization and citation building. For example, with properly structured pages on your site, and some well-optimized locally relevant listings, your site can be included in Google’s coveted “map pack” listings, which show up atop the results page for many local searches.
By the time you’ve built a well-optimized site and you’ve started building authority to it, you’re probably already hooked on online marketing. “How can I leverage my new site for increased ROI?,” you might ask. There are several options, but the most common and effective step is to begin building fresh content, often in the form of a blog. We’ll help you get started with your content marketing strategy.