Black hat social media soldiers game the system to manipulate search engine rankings, engagement rates and vanity metrics.
This session took a look behind these questionable tactics that tread the line of unethical social media and content marketing techniques. Beverley showed you the tools, real life examples and a behind-the-scenes look at companies who provide these services. Arm yourself with knowledge from the darker side of social media and battle the beast between white and black hat marketing.
The Darkside of Social Media Marketing presented by Beverley Theresa at iMEDIA Social Media Conference 2017.