Top Draw is partnering with GetListed.org and a handful of fine local businesses, to bring in some of the world’s leading online marketing experts to Edmonton for an intensive, four-hour crash course in Internet marketing that will help you navigate the possibilities for marketing your business on the web. You’ll learn Search Engine Optimization tips and techniques that will lead to sustained, long-term search engine rankings (and new customers).
Featured Presenter: Jeff Aguero, Head of Local Marketing at Google
Jeff leads the marketing team for Google’s local products and services – Places/Hotpot, Latitude, Business Photos, Zagat, local search and reviews. He also oversees marketing for early stage/incubation products including Punchd, TalkBin and Hotel Finder, and was responsible for creating and managing Google’s first cross-product field marketing team with a presence in 20 U.S. cities.
Introduction to Website Optimization
Learn how search engine results are generated and some of the major opportunities for small businesses to improve their visibility, including tactics to use on your own website to improve its ranking potential.
Ranking Your Business in Local Search Results
In this session, we’ll dive into topics including how to rank well for searches in Edmonton – including a presentation from Google – and how to make sure you convert searchers into customers.
Engaging Your Customers for Online Success
Learn how to develop a successful review generation campaign for your business, and spread positive word-of-mouth about your company online.
Getting Social Online
We’ll help you navigate the world of social internet marketing, including strategies to engage with customers and prospective customers using the most popular social media tools like Twitter, Facebook, and blogs.
Internet Marketing for the Do-It-Yourselfers
Learn about some low-cost and free tools to consider if you’re just getting started on the web–and questions to ask if you’re thinking about bringing in a professional.
Please visit the event page for more information. To register for this fantastic event, please use the promotional code ‘TOPDRAW’ at checkout to save $30. Please note that this is a half day event; upon registration you have the choice to attend in the morning or the afternoon.
See you there!