How Marketers Can Capitalize on Fake Facebook Events

Have you thought about your New Years plans yet? I’ve already RSVP’d on Facebook to what I’ll be doing…

eatingbread

35,000 people will be attending “Crying and Eating Bread by Yourself on the Floor” on December 31st. The event, created by Sam Foran from Hamilton Ontario, apparently started off as a joke and quickly grew to over 100,000 people interested, invited and going to the event. Just recently (as of today!) Sam Foran announced that the event is now supporting Action Against Hunger. In his Facebook post, he states “This was never my intention when I created the event, I just never thought this would receive this much attention”. The move was largely applauded by many on the event page and has spurred inspiration for other fake Facebook events.

Fictitious Facebook Events

You may remember seeing some of your Facebook friends attending “Stephen Harper’s Going Away Party” back in October or RSVPing to “Listening to Drake and Crying”. Some of these fake events have tens of thousands of people interested or attending, the popularity of these satirical events, mainly focused on self loathing or self deprecating, are certainly spreading like “wild fire”.

Here is a glimpse of other not so famous fake events that have spawned recently:

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What the Popularity of Fake Facebook Events Could Mean for Marketing

Browsing the posts on the Crying and Eating Bread on the Floor event page, it suddenly dawned on me on how marketers can leverage fake events, should the prime opportunity come along. Don’t get me wrong, this won’t work for all businesses, but let’s take a look at what companies could have done with Crying and Eating Bread on the Floor.

Sam Fogan, the creator of the event actually reached out to specific companies to “sponsor” the event. Although I’m not entirely sure of what sponsorship would entail, should Dempsters or Kleenex agreed to have been involved, it would have predictability given them a significant boost in impressions and social media presence. News articles and blog posts (such as this) are popping up everywhere regarding the influx of fake events and are specifically mentioning and linking the Crying and Eating Bread event.

dempsters sponsorship

kleenex

It sounds silly and of course companies will need to tread lightly in which events they would sponsor, but events with a fan base of over 100,000 people and constant activity on the Page is something that would benefit any size of business. Negotiating what “sponsorship” would entail is entirely up to the company but there’s no harm in reaching out.

There’s many other opportunities in thinking outside of the box for marketing in Fake Facebook events, I have many in mind, but I’ll leave that imagination up to you.


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