Buy Earth Coffee Online & Feed a Child in School for a Week

How do you design a website for a humanitarian organization like Earth Coffee, a non-profit whose sole reason for selling coffee online is to feed hungry school children?

With great care, a clear conscience and attention to detail.

When Top Draw was approached by Earth Coffee to create their website, we knew in our hearts that this project was going to be special. Earthy colours, poignant photography and strong messaging were obvious starting points. We then had to make the entire checkout process – from the positioning of the “buy” to the quality of product information available – completely transparent. Seamless.

Keeping in mind that Earth Coffee’s target audience spends more money on coffee in one day than all the children of the United Nations World Food Programme (WFP) combined will ever see in their lifetime, we kept it simple to show how easy it is to make a huge difference.

Considering the impact that comes from selling just one bag of coffee, we briefly considered developing a web application that automatically released a fresh coffee scent through to each unique visitor…