Events | SEO & Online Marketing

Private Google Partner Event

By Carissa Ng

We’re hosting a free private Google Partner Event about B2B Marketing on September 20th. Diarmid Thomson, Head of Industry and Helen Edwards, B2B Google Account Manager will be sharing best practices, tools, and strategies to leverage smarter digital advertising efforts.  If you’re looking for ways to adjust your advertising strategy to target customers where they’re spending […]

SEO & Online Marketing

The Buyers’ Path to Conversion

By Carissa Ng

We’re sticklers for good stats, so here are some handpicked numbers from our Google Partner Event this week: Decreasing Store Traffic In-store traffic is decreasing. However, when shoppers do go in-store, they’re spending more. 25% of consumers who clicked on a retailer’s Google Search ad before visiting the store are over 25% more likely to […]

Agency Work Life

Annual Agency Beer Olympics

By Carissa Ng

We partnered with the Advertising Club of Edmonton for Edmonton’s first Agency Beer Olympics. Top Draw winners “No Pong Intended” chose Alberta Cancer Foundation as the charity of their choice for the event’s $500 donation. Big shout out to Yellowhead Beer for sponsoring the delicious beer and thanks to everyone that attended the event (and participating in […]

Edmonton | SEO & Online Marketing

How to Change Your Google Profile Photo

By Carissa Ng

There has been a lot of buzz around changing Edmonton’s Google profile photo. Claiming or creating a Google My Business page is essentially the process of submitting your business location to Google, resulting in your business appearing within local search results and within Google Maps. Changing a google profile photo can be a lengthy and complex process but […]

Agency Work Life

Agency Beer Olympics

By Carissa Ng

Top Draw is partnering with ACE to host the first ever YEG Agency Beer Olympics on July 27th! Join us for a friendly competition between agencies. Tickets include beer for the event, snacks, and prizes. Special thanks to Yellowhead Brewery for sponsoring this event! Get together teams of 4 – 6 of your best drinkers […]

Agency Work Life

Breaking the Stigma of Student Internships

By Carissa Ng

Inc. Magazine interviewed Top Draw President, Adriel Michaud, on how we help talented students get their careers started by Breaking the Stigma of Student Internships. Our team makes a habit of proving the cynics wrong. We attract and keep young talent with unconventional practices. We have to, given that the boom in demand has outpaced […]

Agency Work Life | Edmonton | News

Changing of the Guard

By William Griffiths

What can one say about Ken Jurina that hasn’t already been mentioned by his closest friends and professional contacts over his 24 years of leading Top Draw. Especially from me, who has only worked/known him for a little over 2 of those years. All I can say, with no pressure or prompting is that Ken […]