Content & Content Marketing | Edmonton | UX Design

Content and Design: A Modern Romance

By Carissa Ng

Content strategy is a complex endeavor and designers have a very special place in the content strategy process. If you’re a content strategist (or want to be one), looking for ways to work a little more closely with your friendly neighborhood designer – join us on January 18th! We’re hosting an Edmonton Content Strategist Meetup at […]

Edmonton | Events

The Mo’s of Top Draw

By Carissa Ng

Edmonton Movember Results Top Draw gents Adriel, Will, Wilson, Mike and Pat participated in Movember to raise awareness for men’s health, particularly for prostate and testicular cancer as well as mental health issues. Testicular cancer most often affects Canadian men between 15 – 29. As the Movember foundation says, “Know your nuts” and perform a self-exam. […]

SEO & Online Marketing

5 Common AdWords Mistakes

By Adriel Michaud

At Top Draw, we build many AdWords accounts from the ground up, but we also inherit accounts from our client’s past marketing agencies or accounts that were created in-house. Here are the 5 most common mistakes we find. Poor Keyword Strategy One of the accounts we reviewed 2 years ago had “Edmonton” as a broad […]

Edmonton | Events

Fill a Room and Your Heart with Joy

By Carissa Ng

Top Draw is partnering with Jandel homes for their “Fill a House” Christmas Campaign. For its fourth year, Jandel Homes is aiming to fill one of their  2,280 square feet Edmonton show homes with non-perishable food, cash, and new toys to support local families in need. The Top Draw team believes in giving back to our […]

Agency Work Life

Top Draw is Growing!

By Carissa Ng

Here at Top Draw, we aim to prove beyond doubt. In order to do that, we need a solid group dedicated to their craft. Our diverse team not only brings valuable knowledge and experience to the table but the drive to exceed expectations. We believe in promoting within the company and we are happy to announce […]

UX Design | Web Design

Why You Should Consider UX Research for Your Website

By Carissa Ng

What is UX? The Nielsen Norman Group best describes UX as an all encompassing aspect of an end user’s interaction with a company, it’s products and services. Follow Google’s #1 tip and provide the best user experience possible by ensuring your website is designed for your intended user. Code changes become increasingly expensive to implement […]


Get Your Digital Marketing Strategy into Shape

By Carissa Ng

Looking for ways to improve your current digital strategy? Attend Digital North’s Bootcamp invitation-only workshop on August 9th at 4:30 pm to sharpen your digital toolkit with tips from Seen and Heard in Edmonton’s Karen Unland. She will be sharing the lessons she’s learned about the power of paying attention, drawing on the experience of […]