I know, I know. It’s been awhile since I posted. Sorry ’bout that
Truth is, I’ve been extraordinarily busy and I hate posting just for the sake of posting, you know? I’ve got enough interesting things on the go now though, to be able to give you a healthy update as to what I’ve been up to for the past two months. Some pretty exciting stuff on the horizon (if you’re geeky, like me)!
The Reciprocity Link Building Method
I’ve developed (what I consider to be) a good method for gaining authority links. I’m calling it the Reciprocity Link Building Method. It involves offering, er, “something” of value first (not money/gifts or blackmail though) and then creatively “suggesting” a reward for your initiative. So far, the success rate is great. So much so, that I’ve been invited to write about the method in an upcoming guest-post at Search Engine Land. I know right!?
I’ve truly been blessed with a lot of success in my link building career. I figured it was time to share some of my winning techniques though, which is why I’m also…
Writing an eBook
Or at least *trying* to write an eBook. It’s just like writing one great-big, gargantuan, in-depth blog post. In spite of this, I’m aiming for release in approx one month. It’ll include a step-by-step guide to finding and qualifying prospects, the Reciprocity Method email template and a few secret places to get instant authority links (including .edu and .gov). For the sake of the resources getting abused and thus devalued though, I *will* be charging a nominal fee for the book. I hope you don’t mind but I promise it’ll be well worth the money
Link Building Tool
Being a professional link builder, well, I build a lot of links (duh!) and I constantly identify things that, if a tool were around for them, would make my job a lot easier. I’ve therefore been sitting on a bunch of ideas for link building tools and I finally picked one and put a plan in motion for it’s creation. My partner in crime is @teifion and we’ve already started building. Keep you posted as we go. He’s already had a heart attack at the size of the database we’ll be needing so don’t expect a launch anytime soon though lol.
ORM Stuff
Along with steady link building jobs, I’ve also taken on a couple of Online Reputation Management campaigns (which is basically link building anyways). This involves getting rid of or burying a negative listing on Google. I’ve been making Google dance for a number of years now but even a veteran like me needs a little guidance now and again (no, I’m not afraid to admit that). With that in mind there were a couple of articles that were helpful to me and I recommend that you check them out if you’re facing a similar ORM situation.
50+ Sites to Help You Bury Negative Posts About You or Your Company
38 Must Reads on Online Reputation Management
The major downside to these type of campaigns is the waiting involved. Especially when the client is eager to see things happen. So far so good though. If all goes as planned, I’ll be offering affordable ORM packages as part of my link building services.
Lastly, on a more personal note:
I’ll soon be trying to change the world via an anti Drunk Driving video and accompanying song. The song itself is beautiful and touching and, I’m proud to say, was written a long time ago by my dad. The cause is personal to us because we lost someone to (what we suspect was) a drunk driver when I was four years old. My mom.
Since the culprit was never caught, we can’t be *sure* they were drunk, but I figure you can’t plow over a pedestrian in the middle of the road and then just drive away as if nothing happened. Although we’ll never know what really happened, we’d like to try to and raise awareness in the hopes that we can save just one family from experiencing the same anguish and heartache that many innocent families, such as ours, are forced to face daily.
The song has been professionally produced and recorded and the video is now in the planning stages. I’ll need your help promoting it when we’re ready to launch though. I hope I can count on you
Other than that, I’ve been working diligently for my clients, growing my business, taking care of my family and trying to pop in on twitter now and again to catch up with all my buds.
Miss you guys!


{ 9 comments… read them below or add one }
Great post Mel, good luck with your ebook project and link building tool. Also, good luck to both of us in our endeavor to change the world.
Your biggest fan,
Love, Dad (aaaw!)
Don’t you think there are a lot of ebooks out there already? There are thousands of ebook of thousands of bloggers. How do you know which want to read? Well Melanie, why don’t you change this awful paradigme and write a epresentation? This is my idea anyways. I’m going to build a Power Point presentation for my readers. It’s easier to read, you can add effects, cool pictures and even music.
What do you think?
Really looking forward to your post on search engine land and your eBook Melanie. Your link building articles on SeoMoz are some of my favourites. I’ll be one of the first in line to purchase a copy of the eBook when you release it.
I am really looking forward to your ebook, you are by far one of the most resourceful and talented link building professionals out there. Not like the typical “We will submit your site to 100K directories and search engines, blah, blah….”
Good luck on all your other projects as well.
Glad to hear things are going well for you.
We need to go out for lunch again sometime and catch up. Sounds like we’ve both been busy with lots of interesting stuff.
I would love to get a copy of your linkbuilding e-book. Perhaps we could trade? I could help you with some editing.
I’m interested in the tool you’re developing, will have to ping you on that. Also hit me up for a link or two for the anti-DD song your working on. More than happy to help a good cause.
just found your site, and as an SEO practitioner I look forward to reading same….but as I’ve noticed, you dont seem to update this blog much….
;-(
Jim
It has been awhile since I visited the blog. Hope you post again soon.
Slow on the draw but keep me posted when the song and ebook are out Mel.