Manual link building, or coming up with link building strategies, is hard work and I tip my hat to those in the SEO industry that not only do it, but do it well.

I consider myself to be a very successful link builder which is why I know that even before you attempt the link, there’s heavy research to conduct and careful analysis to consider.
Don’t believe me? How else will you get the info you need about your top competitors? What types of links are they getting? Where did they get their strongest links? What anchor text are they targeting? Are there any opportunities for my site??
This is why a huge part of link building often involves gathering and sifting through mountains and mountains of data.
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Just a quick one to let you know that I guest posted over at Search Engine People today. I wrote about the reciprocity method to link building which is basically a simple way that you (yes, YOU!) can get backlinks to your website, without having to be a link building expert.
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by Melanie Nathan on September 10, 2009
in Twitter
Every so often on twitter, I come across an epic tweet that either makes me laugh or makes me think. Here are a few of my favorites. Thought you might enjoy them too

This tweet gives you a plethora of insight into the man that is Matt Cutts. If you lie, he will know. If he knows, he’ll get mad. If he gets mad, you’re toast. Pretty cut and dry lol.
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I know, I know. It’s been awhile since I posted. Sorry ’bout that
Truth is, I’ve been extraordinarily busy and I hate posting just for the sake of posting, you know? I’ve got enough interesting things on the go now though, to be able to give you a healthy update as to what I’ve been up to for the past two months. Some pretty exciting stuff on the horizon (if you’re geeky, like me)!
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by Melanie Nathan on March 23, 2009
in SEO
Good news! I’ll be speaking at the National Women in Business Expo this Sunday, March 29 in Calgary. I’ll be discussing why having a website isn’t enough and how Search Engine Optimization (SEO) and Search Engine Marketing (SEM) can help make or break your online presence.
Depending on the skill level of the audience, I may even spill a juicy link building secret or two. If you happen to be in Calgary next weekend, I hope you’ll drop by and say hello
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I’ve been so busy with projects lately that I haven’t had sufficient time to post (or do anything but work for that matter).
In spite of this, I got mentioned on Lee Odden’s site recently (yay!). He says I’ve got a shot at making the BIGLIST of SEO blogs, I just need to get my butt in gear and post at least once per week. Naturally, I’m now making it my top priority.
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Last week I held a contest. To enter, all you had to do was leave a comment. This weekend, I had my kids help me with picking the winner. They wrote everyone’s name on a piece of paper and drew from a hat.
Congratulations to… [Read more]
There’s only so much of me to go around, so in the interest of expanding the company (and because she’s been pestering me for years), I’ve agreed to teach my younger sister some techniques of my trade.

She’ll be blogging here about her experiences, as she learns from scratch, one of the most challenging aspects of search engine optimization – organic link building (link building for the intention of ranking).
She’s 27; her name is Jodie, she fully rawks and I know you’ll adore her. Watch for her first post next week. For now though, you’ll have to settle for me (hi!) and a recap of our first lesson…
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Without any fanfare, streamers or balloons, CanadianSEO, a site dedicated to all things Canadian and SEO (especially where they overlap), is officially open for business today. Yay! There’s still a lot I want to do but I figure it’ll never be perfect so why wait?
I have big plans for future content on this site so you might wanna subscribe to the feed. I’d hate for you to miss out on a secret link building resource or even my recipe for Canadian bacon butter for that matter
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by Melanie Nathan on December 12, 2008
in Interviews